小红书代运营
When most people hear the word “agreeable,” they picture someone who smiles a lot, avoids arguments, and says yes to everything. It sounds nice — pleasant, even…
Agreeableness at Work: How This Personality Trait Affects Team Dynamics Read More »
Your Personality Type Is a Liability at Work
Every year, millions of job applicants complete personality assessments before they ever speak to a hiring manager.…
The Science of Personality: Exploring the OCEAN Model Read More »
最近接了好几个商家的咨询，都是同一个问题：听说小红书聚光能获客，想投但又怕打水漂。问了一圈，发现很多人连自己适不适合投都没想清楚，就急着开户充钱。
聊了这么多案例，我把投放前必须搞明白的几个关键问题整理出来。不一定全面，但都是实战中反复验证过的判断标准。你要是准备投聚光，或者正在犹豫要不要投，看完这几条心里基本就有数…
商家投聚光前必须想明白的事：预算怎么分配才不亏 Read More »
押注单一渠道正在吃掉你的利润
\”70%的预算集中在3个平台。\”这个数字对很多广告主来说是现状，但隐藏的风险远比表面看到的更大。近两年，平台算法更新越来越频繁——今天跑得好好的计划，明天可能因为一次规则调整直接断流。真正的问题不是某个投放技巧没掌握好，而是渠道结构本身就决定了你扛不住波动。
从大盘数据看，消费品行业超…
广告主做小红书投放，聚光平台到底值不值得All in Read More »
Why Two People Facing the Same Choice Can Arrive at Completely Different Answers
Imagine two colleagues presented with the same job offer. One accepts within 48…
Personality Type and Decision-Making: A Guide to Understanding Your Choices Read More »
The Algorithm Screened Your Personality Before You Got the Interview
You polish your resume, customize your cover letter, and hit submit. What you don’t see is …
Using Self-Awareness to Navigate Conflict in Relationships Read More »
小红书聚光AI素材生成实测：跑了三天数据，说几句实在话
聚光3.0上线有一阵子了，最让我关注的是它的AI素材生成功能——输入产品卖点，自动给你出文案、封面图方案、甚至视频脚本。听起来很美好，但做投放的人都知道，平台宣传和实际效果经常是两码事。我拿手上的几个账户实测了三天，把真实感受写出来，给还没用过这个功能的朋友一个…
聚光投流文案一直写不好？聚光3.0的AI功能值不值得试 Read More »
广告投了没效果？你可能还在用”怼脸种草”的老思路
近两年广告投放行业最大的变化，不是出了多少新工具，而是用户变”精”了。那种打光精致、脚本完美的种草笔记，用户一眼就能识别出是广告，手指一滑就过去了。反而是普通人的真实分享——没有修图、没有预设剧本——转化效果出奇的好。
聚光平台的数据就很说明问题。同一个产品，同样预算，…
从投不准到投得稳，广告投放策略调整的真实复盘 Read More »
Among the Big Five personality traits, Openness to Experience occupies a curious position. It is the dimension most strongly associated with creativity, intelle…
Openness to Experience and the 16 Personalities: What MBTI Types Score Highest Read More »
Why Your Gut Feeling About a Brand Is More Scientific Than You Think
You scroll past a sponsored post. Something feels off. The voice is sterile, the promises t…
How Self-Awareness of Your Personality Leads to Better Life Choices Read More »
同样做聚光投放，为什么有的商家停投后还有流量，有的直接归零？
最近同时帮两个做本地生活的商家看数据，发现一个很有意思的对比：都是投聚光，日预算都在三四百块，投放周期也差不多两三个月。但有个本质区别——A商家如果临时停投两三天，自然流量还能维持在大几十到一百多的阅读量；B商家一旦停投，流量直接掉到个位数。
B商家问我…
小红书聚光投放的正确节奏：投流和内容怎么配合 Read More »