小红书代运营
Among the Big Five personality traits, Openness to Experience occupies a curious position. It is the dimension most strongly associated with creativity, intelle…
Openness to Experience and the 16 Personalities: What MBTI Types Score Highest Read More »
Why Your Gut Feeling About a Brand Is More Scientific Than You Think
You scroll past a sponsored post. Something feels off. The voice is sterile, the promises t…
How Self-Awareness of Your Personality Leads to Better Life Choices Read More »
同样做聚光投放，为什么有的商家停投后还有流量，有的直接归零？
最近同时帮两个做本地生活的商家看数据，发现一个很有意思的对比：都是投聚光，日预算都在三四百块，投放周期也差不多两三个月。但有个本质区别——A商家如果临时停投两三天，自然流量还能维持在大几十到一百多的阅读量；B商家一旦停投，流量直接掉到个位数。
B商家问我…
小红书聚光投放的正确节奏：投流和内容怎么配合 Read More »
流量越来越贵，中小企业的”三体困境”如何破
做过投放的人都懂一个扎心的循环：预算越少越买不到好流量，买不到好流量ROI就越低，ROI低了老板更不敢批预算。这个恶性循环背后，是三个难题在同时发力——流量贵、数据散、AI不会用。
获客成本持续攀升，跨平台数据各自为政，AI工具层出不穷但真正能用好的团队屈指可数。行业调研显示…
做投放这些年踩过的坑：数据不会骗人，但归因方式会 Read More »
Of the five major dimensions of personality that psychologists have spent decades mapping, one stands out for its ability to predict real-world outcomes with re…
Can You Become More Conscientious? What Science Says About Changing Personality Traits Read More »
You Took the MBTI and Got a Different Result. Here’s Why That’s Actually Good News.
You remember the first time you took the Myers-Briggs Type Indicator. You la…
Big Five Traits and Their Role in Mental Well-Being Read More »
当AI开始定义品牌价值，你的投放策略还停留在竞价时代？
投放预算花了不少，但小红书上的搜索排名始终上不去？同样做聚光广告，为什么竞品能用更低的成本拿到更高的转化？当大多数消费者决策前会先在AI搜索里”问问看”，你的品牌是否出现在AI推荐的第一屏，正在成为比出价更关键的因素。
最近和几个做投放的朋友在微信上聊到这个话题，…
广告投放预算怎么分配才合理？各平台策略对比 Read More »
The Real Cost of the 45-Minute Personality Test
Most hiring processes still rely on lengthy personality assessments that take 45 minutes or more to complete. Re…
How Personality Traits Influence Leadership Styles Read More »
小红书聚光搜索词包自动扩量功能实测：冷启动获量到底能快多少
做聚光投放的人应该都有这个感受：信息流广告跑起来相对容易，但搜索广告冷启动特别磨人。你填了一堆词，跑了两三天，消耗几乎为零，计划状态一直显示”学习期”。这种情况在2026年小红书搜索流量占比已经超过65%的背景下，等于白白错过了一块精准流量。
聚光平台前阵…
聚光搜索词包冷启动获量实测：智能扩量效果对比 Read More »
当百度不再是必选项
百度搜索广告收入持续下滑，不是某个季度的偶然波动，而是用户行为迁移的必然结果。过去品牌做线上推广，第一反应是开百度户、买关键词。但现在消费决策路径已经变了——Z世代在抖音搜索产品评测、在小红书搜真实使用体验、通过微信看朋友分享的购买链接、甚至直接向AI提问”哪个洗面奶适合油皮”。搜索行为从”关键词匹…
广告投放行业变化太快？小红书聚光帮你稳住获客基本盘 Read More »
Walk into any office, scroll through social media, or sit through a college orientation, and you will encounter them: the four-letter codes. INTJ. ENFP. ISTJ. T…
The Barnum Effect: Why Most Personality Type Descriptions Feel Accurate Read More »