小红书代运营
Why Two People Facing the Same Choice Can Arrive at Completely Different Answers
Imagine two colleagues presented with the same job offer. One accepts within 48…
Personality Type and Decision-Making: A Guide to Understanding Your Choices Read More »
The Algorithm Screened Your Personality Before You Got the Interview
You polish your resume, customize your cover letter, and hit submit. What you don’t see is …
Using Self-Awareness to Navigate Conflict in Relationships Read More »
小红书聚光AI素材生成实测：跑了三天数据，说几句实在话
聚光3.0上线有一阵子了，最让我关注的是它的AI素材生成功能——输入产品卖点，自动给你出文案、封面图方案、甚至视频脚本。听起来很美好，但做投放的人都知道，平台宣传和实际效果经常是两码事。我拿手上的几个账户实测了三天，把真实感受写出来，给还没用过这个功能的朋友一个…
聚光投流文案一直写不好？聚光3.0的AI功能值不值得试 Read More »
广告投了没效果？你可能还在用”怼脸种草”的老思路
近两年广告投放行业最大的变化，不是出了多少新工具，而是用户变”精”了。那种打光精致、脚本完美的种草笔记，用户一眼就能识别出是广告，手指一滑就过去了。反而是普通人的真实分享——没有修图、没有预设剧本——转化效果出奇的好。
聚光平台的数据就很说明问题。同一个产品，同样预算，…
从投不准到投得稳，广告投放策略调整的真实复盘 Read More »
Among the Big Five personality traits, Openness to Experience occupies a curious position. It is the dimension most strongly associated with creativity, intelle…
Openness to Experience and the 16 Personalities: What MBTI Types Score Highest Read More »
Why Your Gut Feeling About a Brand Is More Scientific Than You Think
You scroll past a sponsored post. Something feels off. The voice is sterile, the promises t…
How Self-Awareness of Your Personality Leads to Better Life Choices Read More »
同样做聚光投放，为什么有的商家停投后还有流量，有的直接归零？
最近同时帮两个做本地生活的商家看数据，发现一个很有意思的对比：都是投聚光，日预算都在三四百块，投放周期也差不多两三个月。但有个本质区别——A商家如果临时停投两三天，自然流量还能维持在大几十到一百多的阅读量；B商家一旦停投，流量直接掉到个位数。
B商家问我…
小红书聚光投放的正确节奏：投流和内容怎么配合 Read More »
流量越来越贵，中小企业的”三体困境”如何破
做过投放的人都懂一个扎心的循环：预算越少越买不到好流量，买不到好流量ROI就越低，ROI低了老板更不敢批预算。这个恶性循环背后，是三个难题在同时发力——流量贵、数据散、AI不会用。
获客成本持续攀升，跨平台数据各自为政，AI工具层出不穷但真正能用好的团队屈指可数。行业调研显示…
做投放这些年踩过的坑：数据不会骗人，但归因方式会 Read More »
Of the five major dimensions of personality that psychologists have spent decades mapping, one stands out for its ability to predict real-world outcomes with re…
Can You Become More Conscientious? What Science Says About Changing Personality Traits Read More »
You Took the MBTI and Got a Different Result. Here’s Why That’s Actually Good News.
You remember the first time you took the Myers-Briggs Type Indicator. You la…
Big Five Traits and Their Role in Mental Well-Being Read More »
当AI开始定义品牌价值，你的投放策略还停留在竞价时代？
投放预算花了不少，但小红书上的搜索排名始终上不去？同样做聚光广告，为什么竞品能用更低的成本拿到更高的转化？当大多数消费者决策前会先在AI搜索里”问问看”，你的品牌是否出现在AI推荐的第一屏，正在成为比出价更关键的因素。
最近和几个做投放的朋友在微信上聊到这个话题，…
广告投放预算怎么分配才合理？各平台策略对比 Read More »